Project Runway Launched On The Wii

Project Runway Launched On The Wii

Project Runway has just launched on the Wii challenging its players (it’s target market is 6 to 12 year old girls and other fans of the show) to become virtual fashion designers. “Fashion is becoming one of the most powerful motivators for the teen and tween audiences,” claims Johnathan Anastas, an Atari vice-president who developed the game. “At the very least, we are giving an authentic expression of the runway experience.”

Heidi Klum gives it a thums up saying, “I liked it very much. I thought it was very chic.”

Chic or no you can make that decision for yourself. It was released this week for the Wii system. Who knows, it may even improve your catwalk.

Posted by: Fashion Photography Blog