Posts Tagged ‘victoria’s secret fashion show’
Edward Razek: Why Victoria’s Models Succeed Off The Runway
Edward Razek: Why Victoria’s Models Succeed Off The Runway
According to a study by Forbes.com if there are institutions that produce winners Victoria’s Secret is that to the modeling industry.
Gisele Bundchen, Heidi Klum and Tyra Banks are among the notable alumni of the Victoria’s Secret Brand who have achieved enormous success in the fashion industry.
Many fashion brands use famous actresses to market their product. Victoria’s Secret has shied away from that trend by using impossibly tall vixens that are comfortable sharing their bodies in lingerie. To do this as a career one must have a ton of confidence and fantastic physique. Edward Razek understands this probably more than anyone in the modeling industry.
“I try to encourage all of the women to get involved with the brand, to develop their communication skills and to watch the best examples, like Heidi, to see what they’ve done with their careers,” says Razek. “I am constantly looking for the next Tyra, Gisele or Heidi.”
Razek also understands the importance that his models are professionals. “The notion of girls partying all night and showing up late and throwing cellphones at chauffeurs, you won’t see it, period,” says Razek. While it is true that Naomi has spread her wings on the Victoria’s Secret Runways, it is apparent she didn’t learn her skills from VS. “There are too many good girls (out there) and we won’t deal with divas.”
Victoria’s Secret has also avoided the fashion trap of using anorexic looking models in its ad campaigns. It is true that VS models are leaner and taller than your average girl and they choose women with extraordinarily good looks but they use a fuller, more toned and athletic model than many brands do.
Whatever their secret is, the world loves VS models. Thank you Mr. Razek.
Posted by: Fashion Photography Blog
The Real Victoria’s Secret: How Models Get Cast
THIS is how an angel earns her wings. First, she is born, in someplace like Belarus or Florianópolis, the spot in southern Brazil where an awful lot of folks with German names fetched up over the centuries, or, well, Saskatchewan.
(There are no homely angels.)
Next, the angel is discovered, most likely in a mall.
The angel, at this point, does not realize she is an angel, because the process of becoming an angel requires time and guidance and support and miracles and, O.K., occasionally a sleazy boyfriend, as well as a decision at some point by Steven Meisel, or by some other star-making fashion photographer to choose a woman from among the thousands who would gladly sign away their firstborn for a chance to appear in front of his lens.
Although it is doubtless the dream of untold numbers of hopefuls to be discovered at a Victoria’s Secret open call some day — their beauty so radiant that they rise above the ranks of ordinary flesh-and-blood humans and appear as dazzling supernovas in underwear and stripper heels — the truth is that those destined to be cast in the coveted role of a Victoria’s Secret angel are not drawn from the general population. There is no democracy in angel land.
“We cast 30 models, but 10 times that many are sent to us by the agencies to be considered,” Edward Razek, the chief marketing officer for the Limited Brand, the parent company of the lingerie powerhouse, said last week before a casting session for this year’s Victoria’s Secret show, which will be televised on Nov. 30 to 11 million people in 185 countries, but will be taped before a more modest crowd in New York on Nov. 10.
“And 100 times that many would want to,” Mr. Razek said. “That’s why I hate castings, because I’m basically a softy and I hate the broken hearts and I hate saying no.”
Posted by: Fashion Photography Blog
Behind The Scenes: Top Secret Casting For Victoria’s Secret Show (Video)
Behind The Scenes: Top Secret Casting For Victoria’s Secret Show (Video)
On Tues, Nov. 30th the Victoria’s Secret Fashion Show will air on CBS. Don’t forget to set your DVR or you may miss out on this annual event!
Adriana Lima, Rose Huntington-Whiteley, Erin Heatherton, Chanel Iman, Candice Swanepoel and other top models will headline this event with Katy Perry and Akon.
Models flew in from all around the world to be a part of the casting.
Monica Mitro, an executive for the annual show told ET, “It’s really difficult because we see a lot of great girls. … They come in here in their bras and panties, and normally that’s not the way castings go, but we have to see how everything looks together. … They literally have to be perfect.”
Monica is also excited about having Katy Perry perform at the show. “Katy’s performing and everyone is so excited about it because she’s so involved. …We feel like she really fits with our brand; she’s young and sexy and she wears anything. She’s a very ‘fashion’ girl, so it’s been really exciting to collaborate with her on her outfits.”
Posted by: Fashion Photography Blog
Sneak Preview Of Victorias Secret Fashion Show 2010 (Pics)
Sneak Preview Of Victoria’s Secret Fashion Show 2010 (Pics)
This November the Victoria’s Secret Fashion Show will be aired on CBS and we are very excited about it. Sources say Katy Perry will perform and Adriana Lima will wear the $2 million dollar Fantasy Bra with Diamani diamonds, sapphires and topaz set in 18 K gold.
The fashion show tapes on November 10th and airs on November 30th at 10 p.m. EST. Don’t forget to set your DVR!
Here are a few sketches of what we should expect to see on the models.
Posted by: Fashion Photography Blog
Adriana Lima Will Wear 2 Million Dollar Bra At Victoria’s Secret Show
Adriana Lima Will Wear 2 Million Dollar Bra At Victoria’s Secret Show.
The Victoria’s Secret Fashion Show is right around the corner and will air November 30th on CBS live from New York City.
This year Adriana Lima will wear the $2 million dollar fantasy bra which has over 2,000 diamonds. Last year model Marissa Miller was chosen to wear the Harlequin fantasy bra.
Don’t forget so set your DVR!
Posted by: Fashion Photography Blog
Backstage At The Victoria’s Secret Fashion Show (Video)
Backstage At The Victoria’s Secret Fashion Show (Video)
Sneak peek at the backstage of the Victoria’s Secret Fashion Show. The real question is how to get backstage at the Victoria’s Secret Fashion Show!
Posted by: Fashion Photography Blog
Watch: Adriana Lima In The Victoria’s Secret Fantasy Bra (Video)
Watch: Adriana Lima In The Victoria’s Secret Fantasy Bra (Video)
Watch a sneak preview of supermodel Adriana Lima in the 2010 Victoria’s Secret Fantasy Bra. The 2010 VS Fashion Show is scheduled to air on November 30 on CBS!
According to Lima, “The Fantasy Bra cost two million dollars. Has sixty carats of white diamonds, eighty-two carats of topaz’s [sic] and sapphire. Each one of them was hand-pieced in place. I mean, a really a work of art [sic].”
Posted by: Fashion Photography Blog
Behind The Scenes At Victoria’s Secret Casting (Callbacks Video)
Behind The Scenes At Victoria’s Secret Casting (Callbacks Video)
The Victoria’s Secret Fashion Show 2010 was taped yesterday! Now it is just 3 weeks away. Here is a sneak peek at the behind-the-scenes casting with Victoria’s Secret CEO Edward Razek.
Posted by: Fashion Photography Blog
Watch The Victoria’s Secret Models Try On Their Wings (Video)
Watch The Victoria’s Secret Models Try On Their Wings (Video)
1 more day before the Victoria’s Secret Fashion show is taped and 3 more weeks before it is actually aired on t.v.! Set your dvr’s and have a sneak peek at this behind-the-scenes video.
Watch as Supermodels Adriana Lima, Alessandra Ambrosio, Candice Swanepoel, Erin Heatherton, Chanel Iman and Lily Aldridge come in for their wardrobe (and wing) fittings, and Executive Producer Monica Mitro and Designer Todd Thomas walk you through this year’s themes.
Posted by: Fashion Photography Blog
Edward Razek Must Be Proud: The First Victoria’s Secret Fashion Show (Video)
The First Victoria’s Secret Fashion Show (Video)
Before the glitz and glamour of what Victoria’s Secret is today there was the first Victoria’s Secret Fashion show. Enjoy the video. VS, you’ve come a long way, baby!
Posted by: Fashion Photography Blog
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