Photographers – A good reason to get models to lie down for you:

Fashion photographers – A good reason to get models to lie down for you:

Because it sells. It’s a no brainer. Of course if you are going to be savvy the picture has to be taken with flair, but in the upcoming advertising season there is a huge trend to pose models on their backs.

David Wolfe, creative director of the Donger Group, uses animal psychology to explain. “It’s obviously sexual. But the other thing I think of is animal psychology. Because I watch the Dog Whisperer. When dogs or cats lower themselves to make themselves seem submissive they are giving up their power and displaying a lack of aggression.”

Whatever the reason is the trend is a favorite among many top photographers and fashion designers. There’s Lara Stone shot by Steven Meisel for Louis Vitton, Georgia May Jagger for Versace by Mario Testino and Jac Jagaciak by David Sims for Calvin Klein.

So the next time your on set and out of ideas be calm and ask her to lie down for you. It may work wonders.

Posted by: Fashion Photography Blog