Gisele Bundchen Is The World’s Highest Paid Model (Video)
Gisele Bundchen Is The World’s Highest Paid Model (Video)
The fashion industry has a reputation for pushing boundaries but recently it has been more known to play it safe.
Partially because of the recession and parially because of media advertising slumps clients have become notorious penny pinchers and very reluctant to work with new models.
Even Victoria’s Secret who is known for discovering beauties and launching their careers has not hired a new Angel since two years ago when it hired Holland’s Doutzen Kroes to join the lineup.
“Companies want to know that if they’re putting money behind a talent that she is recession-proof,” says Ivan Bart, senior vice president and managing director of ING Models, which represents model superstars such as Gisele Bündchen and Heidi Klum.
“We find that the experienced models continue to earn well.”
When companies do buy ads, they reserve the space for their proven talent. “With the exception of the top 20 girls, there’s less work and less money,” says Edward Razek, chief marketing officer for Limited Brands — Victoria’s Secret’s parent company.
Despite tough times superstars Gisele Bundchen and Heidi Klum went on to lead the list of top earners for 2010. The top earner is Gisele Bundchen making nearly 25 million dollars modeling for True Religion Jeans, D & G, Ipanema (her own sandals line) among other clients.
Heidi Klum is the second highest earning model. She is in her seventh season of Project Runway and her earnings boast nearly 16 million annually.
Kate Moss comes in third place with a reported nine million for the 36 year old superstar.
Posted by: Fashion Photography Blog
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