Edward Razek: Why Victoria’s Models Succeed Off The Runway
Edward Razek: Why Victoria’s Models Succeed Off The Runway
According to a study by Forbes.com if there are institutions that produce winners Victoria’s Secret is that to the modeling industry.
Gisele Bundchen, Heidi Klum and Tyra Banks are among the notable alumni of the Victoria’s Secret Brand who have achieved enormous success in the fashion industry.
Many fashion brands use famous actresses to market their product. Victoria’s Secret has shied away from that trend by using impossibly tall vixens that are comfortable sharing their bodies in lingerie. To do this as a career one must have a ton of confidence and fantastic physique. Edward Razek understands this probably more than anyone in the modeling industry.
“I try to encourage all of the women to get involved with the brand, to develop their communication skills and to watch the best examples, like Heidi, to see what they’ve done with their careers,” says Razek. “I am constantly looking for the next Tyra, Gisele or Heidi.”
Razek also understands the importance that his models are professionals. “The notion of girls partying all night and showing up late and throwing cellphones at chauffeurs, you won’t see it, period,” says Razek. While it is true that Naomi has spread her wings on the Victoria’s Secret Runways, it is apparent she didn’t learn her skills from VS. “There are too many good girls (out there) and we won’t deal with divas.”
Victoria’s Secret has also avoided the fashion trap of using anorexic looking models in its ad campaigns. It is true that VS models are leaner and taller than your average girl and they choose women with extraordinarily good looks but they use a fuller, more toned and athletic model than many brands do.
Whatever their secret is, the world loves VS models. Thank you Mr. Razek.
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Razek needs to continue to look for the next VS runway models…as beautiful and talented as some of the Angels are, age is taking it’s tole. But I do love the way Hedi interviews…she’s a total sweetheart.
Di
I really want to be a Victoria Secret Model. I have the height for it too! If only i can just get a chance to audtion!!! If anyone knows please let me know